The Case for Responsible Travel: Trends & Statistics 2017

CREST’s 2017 annual meta-analysis is a special edition, structured around the UNWTO’s five pillars of the UN’s International Year of Sustainable Tourism for Development: 1) inclusive and sustainable economic growth; 2) social inclusiveness, employment, and poverty reduction; 3) resource efficiency, environmental protection, and climate change adaptation and mitigation; 4) respect for cultural values, diversity, and heritage; and 5) mutual understanding, peace, and security. The report highlights the need for success of tourism to be measured in increased retention of tourism revenue in the destination and the equitable distribution of tourism earnings to better economic, social, and environmental conditions.

The report was prepared in collaboration with 25 leading tourism organizations and institutions: UN Environment, Global Sustainable Tourism Council (GSTC), International Union for Conservation of Nature (IUCN), Rainforest Alliance, Travel+Social Good, the Ocean Foundation, Adventure Travel Trade Association (ATTA), World Wildlife Fund (WWF), Tourism Cares, International Institute of Peace Through Tourism (IIPT), the Travel Foundation, Caribbean Tourism Organization (CTO),, Skal International, Gender Responsible Tourism, Sustainable Travel International, Global Wellness Institute, Destination Stewardship Center, American Society of Travel Agents (ASTA), Caribbean Alliance for Sustainable Tourism (CAST), Kind Traveler, East Carolina University, Michigan State University, George Washington University’s International Institute of Tourism Studies, and Purdue University.

View Executive Summary
View Report

Sustainable Tourism Initiatives and Resources

Throughout the tourism industry, there are many initiatives and advocacy campaigns that promote best practices, codes of conduct, and certification programs, all designed to help deepen our understanding of, and commitment to, sustainable travel. CREST with the assistance of UN Environment have produced a resource package for attendees of this Sustainable Tourism Forum that contains valuable information for tourism-related businesses and travelers. This directory has fact sheets on a multitude of topics including: cultural heritage preservation, local employment & fair wages, marine litter, food waste, the illegal trade in wildlife, and more.

View Resource Directory

CREST Books on Climate Change and Coastal & Marine Tourism in the Caribbean (a fourth coming in late 2017):

CREST Films:

We invite tourism businesses and organizations to add this link to your websites and to promote the valuable resources to your networks. We also welcome your input for additional content and look forward to hearing from you at